The City of Buenos Aires launched a print advertising campaign developed by La Comunidad to encourage the use of bicycles by promoting the benefits that riding a bike gives to the different parts of our body under the tagline Better by Bike. Thanks to The Inspiration Room for the heads up.
We see ourselves as one less car
we are also one less customer to the automotive industry
we are also one less passenger on public transport
we also have less government taxes
we are also one less cardiac patient to the health system
we also have fewer fines from municipal inspectors